I was brewing some of my favorite coffee this morning that had came from my favorite coffeehouse, the Mudhouse in Springfield, MO, when I had the thought… “This coffee was actually IN Springfield… on Patton Alley to be exact… and most likely roasted by Kyle Jeffries.” It gave me a warm sort of feeling to know that… but I didn’t stop there.
I then wondered what the day was like when it was roasted, what the weather was like, what Kyle (if it was in fact he who had roasted it) was looking forward to that day, what he was wearing even.
How great would it be to have that information on the coffee package?
“Roasted May 15th, 2008 by Kyle Jeffries in Springfield, MO Rainy and cool outside. Kyle was about to go see a movie.”
It may seem irrelevant to some, but the fact is it would add an emotional element to the coffee that others don’t have. People might stop buying just a certain kind of “roast” (such as espresso or Sumatra) and start buying coffee based on WHO roasted it… or what the weather was like that day… or any number of other factors. It would give people more of a sense of “connectedness” to the coffee that they didn’t have before. You could even have your sells based around such categories.
“I love coffee roasted during cold weather.”
“Mmm… me too!”
