Having a facebook page is more important than you might know. A Facebook page connects your company, organization or group to the outside world in a conversational way. People will be able to “Like” you with the click of a button and when they do all of their friends will see that they do. When you talk about something on facebook they will see it, and be able to “share” it with their friends. The cascade effect has been known to move things from the state of “unknown” to “viral” in a matter of minutes.
Our basic facebook page set up includes creating a facebook banner / icon, creating a “friendly URL”, creation of a “landing page” and set up of your page administrators.
If you need more, have a look at our Social Networking add-on.